I kick off my design process by creating mood boards and sketching rough concepts to explore my ideas. These loose, "napkin" sketches serve as a foundation for figuring things out. From there, I move on to prototyping and creating short films that breathe life into these concepts. I have a deep passion for taking apart old toys to rebuild them into something new—this hands-on approach allows me to truly understand what works (and what doesn’t) in toy design. If a picture is worth a thousand words, then a toy itself is priceless. To capture the essence of a toy’s potential, I sometimes create mini movie moments, showcasing it in action.